Business consulting

What areas can I help 
your business with?  

Business consulting

What areas can I help 
your business with?  

Strategic analysis

N

Strategic coherence audit

N

Sales audit

N

Audit of marketing

N

Audit of market offering

N

Audit of pricing strategy

N

Audit of sales management

N

Distribution network audit

N

Team effectiveness audit

N

Others on request

Market strategy

N

Development of a comprehensive market strategy

N

Definition of target markets - Polish and foreign

N

Definition of target groups and buying persona

N

Definition of the offer

N

Definition of service

N

Defining the team

N

Specification of tools

N

Definition of financial and non-financial targets

N

Determination of costs and implementation schedule

Entering new markets

N

Development a comprehensive strategy for a given market

N

Definition of target groups and buying persona

N

Definition of the offer

N

Definition of service

N

Definition of the team

N

Definition of tools

N

Definition of financial and non-financial targets

N

Definition of costs and implementation schedule

Entering new markets

N

Development a comprehensive strategy for a given market

N

Definition of target groups and buying persona

N

Definition of the offer

N

Definition of service

N

Definition of the team

N

Definition of tools

N

Definition of financial and non-financial targets

N

Definition of costs and implementation schedule

Sales team

N

Role optimization

N

Staff selection

N

Goal orientation

N

Motivation systems

N

Maximizing team play

Marketing team

N

Role optimization

N

Staff selection

N

Goal orientation

N

Motivation systems

N

Maximizing team play

Strategic advice
and support for the
CEO and Managers

N

Business CouchSulting – individual support for managers

N

Advice on strategic decisions

N

Problem solving within the team

N

Problem solving in the sales network

N

Building synergies between the objectives and activities of the teams (marketing, sales, production, others)

N

Support in commercial negotiations

Strategic advice
and support for the CEO and Managers

N

Business CouchSulting – individual support for managers

N

Advice on strategic decisions

N

Problem solving within the team

N

Problem solving in the sales network

N

Building synergies between the objectives and activities of the teams (marketing, sales, production, others)

N

Support in commercial negotiations

Targets, KPI’s, performance 
accountability systems

N

Setting team and individual objectives

N

Setting measurement parameters (KPIs)

N

Building appraisal and bonus systems

Training, Coaching & Mentoring 
for the team

N

Individual

N

Group

Selected expert projects 

Sales area
FROM SCRATCH
details

Client: family business, service company, employment approx. 100 persons

Industry: Transport and logistics

Channel: B2B

Goal: increase sales, build recognition, enter new markets

Start-up situation: no sales team, no marketing communication, unknown brand

Solutions implemented:

– conducting target group research

– developing a market strategy

– introducing new service offers for new customers

– building a sales team (domestic and export)

– building a marketing function (outsourcing)

– building a target and bonus system

– building brand identity (brand book, website, profiles on FB and LinkedIn)

– running image and sales campaigns

– accounting for results, optimizations, development management

Results:

– clear, recognizable brand

– measurable conversion of activities

– new customer groups

– dynamic increase in sales

360° market
STRATEGY

details

Customer: family-owned, service company with approx. 100 employees

Industry: Transport and logistics

Channel: B2B

Objective: to build a solid foundation to grow the company and sell its services

Start-up situation: no strategy, no sales team, no marketing communication, unknown brand

Solutions implemented:

– conducting an analysis of the industry, potentials of individual target groups

– carry out qualitative research on target groups – needs analysis

– assess the company’s potential and ability to adapt to customer needs

– develop a market strategy

– introduction of new service offers

– implementation of tools to implement the strategy: building a sales team (domestic and export), marketing functions, target and bonus system, development of brand identity

– presentation of the strategy to the team responsible for its implementation

– identification of ambassadors of the strategy and milestones

– implementation of the strategy

– accounting for results and optimisations

Results:

– new service offers generating new sales

– synergy of offers and building a 360° offer

– dynamic increase in sales, entry into new market segments

– creation of a unique offering desired by the market

Export market
ENTRY STRATEGY

details

Client: family-owned, manufacturing and service company, employing approx. 75 people

Sector: Printing and textiles

Channel: B2B

Objective: to expand sales by entering foreign markets

Starting situation: no strategy, no export team, no offer communication tools

Solutions implemented:

– conducting desk research analysis

– development of market strategy

– development of structured communication of offer and value to customers

– building an export sales team

– develop basic offer communication tools (logo book, website, offer brochure, presentation, first trade fair stand)

– development of target and bonus system

– performance accounting, optimization, development management

Results

– a distinctive brand, in line with European communication standards

– professional team ready for action

– scalable sales and performance measurement system

– sales launch

Resolving a conflict with
A DEALER NETWORK

details

Client: family-owned, manufacturing company, approx. 250 employees

Industry: Advertising

Channel: B2B

Goal: Resolve a conflict with a dealer network in Poland and build solutions to build dealer engagement to dynamically grow sales in this key channel

Start-up situation: conflict and declining dealer commitment, lack of tools to bind dealers to the company

Solutions introduced:

– desk research analysis and survey of dealers’ attitudes and needs (in-depth interviews)

– development of a programme of sales tools (B2B and B2C) for dealers

– development of a dealer gratification programme for sales results and brand promotion

– development of a dealer promotion programme

– ceremonial introduction of programmes to the dealer network (gala, awards, programme enrolment)

– satisfaction survey with the changes

Results:

– immediate increase in dealer engagement

– increase in sales and brand promotion in the dealer network

– increase in satisfaction with cooperation with the company

Introduction of
E-COMMERCE SALES
details

Client: family-owned, manufacturing company, approx. 250 employees

Industry: Advertising

Channel: B2C

Objective: to develop sales by entering e-commerce sales

Situation at start-up: bespoke e-shop requiring UX improvements, no launch campaign ready, no conversion measurement tools

Solutions implemented:

– development of guidelines for UX improvements

– building a lead generation and conversion measurement system

– tendering for creative and SEO/SEM agencies

– developing an on-line campaign to promote the brand and e-commerce (creative, You Tube, FB, Linkedin, other channels)

– launch of e-store, regular conversion measurement and lead management

Results:

– increase in You Tube Brand Lift brand recognition after 1 month of campaign – +22%

– 72,000 ad clicks in the first month of the campaign

– establishment of a lead management team

– launch of e-commerce sales

Company launch in STRATEGIC MARKET

details

Client: family-owned, manufacturing company, approx. 250 employees

Industry: advertising

Channel: B2B and B2C

Goal: building sales on the German market

Start-up situation: occasional, passive sales in this market

Solutions introduced:

– conduct a tender for research agencies

– conduct target group research (in-depth interviews)

– developing a market strategy

– tendering for creative and on-line marketing agencies

– developing a marketing communication strategy

– development of sales tools

Results:

– readiness to kick off

Development of first offer and MARKET COMMUNICATION

details

Client: family-owned, manufacturing company, 2 employees

Industry: lighting

Channel: B2C

Objective: to develop a market offer and define distribution channels

Starting situation: offer not catalogued, lack of basic offer communication tools

Solutions implemented:

– analysis of the company’s production capabilities

– creation of an offer

– development of basic offer communication tools (website, FB profile, brochure, price list)

– hiring a first trader

– development of a micro-system for accounting for results

Results:

– clear brand image and offer

– launch of sales through new distribution channels

Website that
GENERATES SALES

details

Client: family-owned, service company with approx. 100 employees

Industry: Transport and logistics

Channel: B2B

Objective: to develop sales through lead generation from online communication

Start-up situation: static website that does not generate leads, no social media profiles

Solutions implemented:

– research into the expectations of the target group with regard to communication

– building a website according to customer expectations – simple, factual

– inserting CTAs and conversion tools on every subpage

– offer to order a free service as a CTA

– educational publications to download as CTAs

– full traffic analytics

– communication dedicated to customer groups

– scaling communication according to the group

Results:

  • website as a passive customer acquisition tool

  • increase in sales

  • increased brand and offer awareness

Building a product
MANAGEMENT SYSTEM 

details

Client: listed company, more than 1,500 employees

Industry: Construction

Channel: B2B

Objective: dynamic sales development in many foreign markets, optimization of sales through a network of many local teams

Situation at start: no product management system, no dedicated product manager, no needs research, no implementation programme, no collaboration to optimize the offering internationally

Solutions implemented:

– creation of dedicated product manager positions

– development of a process for researching needs and implementing new products

– development of a product life cycle management process

– development of interdisciplinary communication in the process

– development of a product training programme

– development of a performance monitoring system

Results:

– creation of a platform for sharing information and deciding on optimal products

– increased awareness to better promote products

– increased satisfaction and motivation in sales

– increased efficiency of the product portfolio

Let’s talk about 
your business.