Business consulting
What areas can I help
your business with?
Business consulting
What areas can I help
your business with?
Strategic analysis
Strategic coherence audit
Sales audit
Audit of marketing
Audit of market offering
Audit of pricing strategy
Audit of sales management
Distribution network audit
Team effectiveness audit
Others on request
Market strategy
Development of a comprehensive market strategy
Definition of target markets - Polish and foreign
Definition of target groups and buying persona
Definition of the offer
Definition of service
Defining the team
Specification of tools
Definition of financial and non-financial targets
Determination of costs and implementation schedule
Entering new markets
Development a comprehensive strategy for a given market
Definition of target groups and buying persona
Definition of the offer
Definition of service
Definition of the team
Definition of tools
Definition of financial and non-financial targets
Definition of costs and implementation schedule
Entering new markets
Development a comprehensive strategy for a given market
Definition of target groups and buying persona
Definition of the offer
Definition of service
Definition of the team
Definition of tools
Definition of financial and non-financial targets
Definition of costs and implementation schedule
Sales team
Role optimization
Staff selection
Goal orientation
Motivation systems
Maximizing team play
Marketing team
Role optimization
Staff selection
Goal orientation
Motivation systems
Maximizing team play
Strategic advice
and support for the
CEO and Managers
Problem solving within the team
Problem solving in the sales network
Building synergies between the objectives and activities of the teams (marketing, sales, production, others)
Support in commercial negotiations
Advice on strategic decisions
Strategic advice
and support for the CEO and Managers
Problem solving within the team
Problem solving in the sales network
Building synergies between the objectives and activities of the teams (marketing, sales, production, others)
Support in commercial negotiations
Advice on strategic decisions
Targets, KPI’s, performance
accountability systems
Setting team and individual objectives
Setting measurement parameters (KPIs)
Building appraisal and bonus systems
Training, Coaching & Mentoring
for the team
Individual
Group
Others on request
Selected expert projects
FROM SCRATCH
details
Client: family business, service company, employment approx. 100 persons
Industry: Transport and logistics
Channel: B2B
Goal: increase sales, build recognition, enter new markets
Start-up situation: no sales team, no marketing communication, unknown brand
Solutions implemented:
– conducting target group research
– developing a market strategy
– introducing new service offers for new customers
– building a sales team (domestic and export)
– building a marketing function (outsourcing)
– building a target and bonus system
– building brand identity (brand book, website, profiles on FB and LinkedIn)
– running image and sales campaigns
– accounting for results, optimizations, development management
Results:
– clear, recognizable brand
– measurable conversion of activities
– new customer groups
– dynamic increase in sales
360° market
STRATEGY
details
Customer: family-owned, service company with approx. 100 employees
Industry: Transport and logistics
Channel: B2B
Objective: to build a solid foundation to grow the company and sell its services
Start-up situation: no strategy, no sales team, no marketing communication, unknown brand
Solutions implemented:
– conducting an analysis of the industry, potentials of individual target groups
– carry out qualitative research on target groups – needs analysis
– assess the company’s potential and ability to adapt to customer needs
– develop a market strategy
– introduction of new service offers
– implementation of tools to implement the strategy: building a sales team (domestic and export), marketing functions, target and bonus system, development of brand identity
– presentation of the strategy to the team responsible for its implementation
– identification of ambassadors of the strategy and milestones
– implementation of the strategy
– accounting for results and optimisations
Results:
– new service offers generating new sales
– synergy of offers and building a 360° offer
– dynamic increase in sales, entry into new market segments
– creation of a unique offering desired by the market
Export market
ENTRY STRATEGY
details
Client: family-owned, manufacturing and service company, employing approx. 75 people
Sector: Printing and textiles
Channel: B2B
Objective: to expand sales by entering foreign markets
Starting situation: no strategy, no export team, no offer communication tools
Solutions implemented:
– conducting desk research analysis
– development of market strategy
– development of structured communication of offer and value to customers
– building an export sales team
– develop basic offer communication tools (logo book, website, offer brochure, presentation, first trade fair stand)
– development of target and bonus system
– performance accounting, optimization, development management
Results
– a distinctive brand, in line with European communication standards
– professional team ready for action
– scalable sales and performance measurement system
– sales launch
Resolving a conflict with
A DEALER NETWORK
details
Client: family-owned, manufacturing company, approx. 250 employees
Industry: Advertising
Channel: B2B
Goal: Resolve a conflict with a dealer network in Poland and build solutions to build dealer engagement to dynamically grow sales in this key channel
Start-up situation: conflict and declining dealer commitment, lack of tools to bind dealers to the company
Solutions introduced:
– desk research analysis and survey of dealers’ attitudes and needs (in-depth interviews)
– development of a programme of sales tools (B2B and B2C) for dealers
– development of a dealer gratification programme for sales results and brand promotion
– development of a dealer promotion programme
– ceremonial introduction of programmes to the dealer network (gala, awards, programme enrolment)
– satisfaction survey with the changes
Results:
– immediate increase in dealer engagement
– increase in sales and brand promotion in the dealer network
– increase in satisfaction with cooperation with the company
E-COMMERCE SALES
details
Client: family-owned, manufacturing company, approx. 250 employees
Industry: Advertising
Channel: B2C
Objective: to develop sales by entering e-commerce sales
Situation at start-up: bespoke e-shop requiring UX improvements, no launch campaign ready, no conversion measurement tools
Solutions implemented:
– development of guidelines for UX improvements
– building a lead generation and conversion measurement system
– tendering for creative and SEO/SEM agencies
– developing an on-line campaign to promote the brand and e-commerce (creative, You Tube, FB, Linkedin, other channels)
– launch of e-store, regular conversion measurement and lead management
Results:
– increase in You Tube Brand Lift brand recognition after 1 month of campaign – +22%
– 72,000 ad clicks in the first month of the campaign
– establishment of a lead management team
– launch of e-commerce sales
Company launch in STRATEGIC MARKET
details
Client: family-owned, manufacturing company, approx. 250 employees
Industry: advertising
Channel: B2B and B2C
Goal: building sales on the German market
Start-up situation: occasional, passive sales in this market
Solutions introduced:
– conduct a tender for research agencies
– conduct target group research (in-depth interviews)
– developing a market strategy
– tendering for creative and on-line marketing agencies
– developing a marketing communication strategy
– development of sales tools
Results:
– readiness to kick off
Development of first offer and MARKET COMMUNICATION
details
Client: family-owned, manufacturing company, 2 employees
Industry: lighting
Channel: B2C
Objective: to develop a market offer and define distribution channels
Starting situation: offer not catalogued, lack of basic offer communication tools
Solutions implemented:
– analysis of the company’s production capabilities
– creation of an offer
– development of basic offer communication tools (website, FB profile, brochure, price list)
– hiring a first trader
– development of a micro-system for accounting for results
Results:
– clear brand image and offer
– launch of sales through new distribution channels
Website that
GENERATES SALES
details
Client: family-owned, service company with approx. 100 employees
Industry: Transport and logistics
Channel: B2B
Objective: to develop sales through lead generation from online communication
Start-up situation: static website that does not generate leads, no social media profiles
Solutions implemented:
– research into the expectations of the target group with regard to communication
– building a website according to customer expectations – simple, factual
– inserting CTAs and conversion tools on every subpage
– offer to order a free service as a CTA
– educational publications to download as CTAs
– full traffic analytics
– communication dedicated to customer groups
– scaling communication according to the group
Results:
-
website as a passive customer acquisition tool
-
increase in sales
-
increased brand and offer awareness
Building a product
MANAGEMENT SYSTEM
details
Client: listed company, more than 1,500 employees
Industry: Construction
Channel: B2B
Objective: dynamic sales development in many foreign markets, optimization of sales through a network of many local teams
Situation at start: no product management system, no dedicated product manager, no needs research, no implementation programme, no collaboration to optimize the offering internationally
Solutions implemented:
– creation of dedicated product manager positions
– development of a process for researching needs and implementing new products
– development of a product life cycle management process
– development of interdisciplinary communication in the process
– development of a product training programme
– development of a performance monitoring system
Results:
– creation of a platform for sharing information and deciding on optimal products
– increased awareness to better promote products
– increased satisfaction and motivation in sales
– increased efficiency of the product portfolio