Management, sales and marketing is my specialisation – locally and internationally.
New markets, a new strategy, a new offer, a new team, new tools – these are the areas I strengthen, repair or build in companies from scratch.
I do this alone or in a team, with other experts I invite to the task.
Transforming a company to give it a new market direction?
Resolving conflicts that inhibit growth?
Building teams and tools to open the wings of the organisation?
These are also tasks that I conduct in and for companies.
Welcome!
Management, sales and marketing is my specialisation – locally and internationally.
New markets, a new strategy, a new offer, a new team, new tools – these are the areas I strengthen, repair or build in companies from scratch.
I do this alone or in a team, with other experts I invite to the task.
Transforming a company to give it a new market direction?
Resolving conflicts that inhibit growth?
Building teams and tools to open the wings of the organisation?
These are also tasks that I conduct in and for companies.
I support companies in their development by taking on
the role of:
external expert
I provide relevant, field-tested expertise.
management advisor
I consult the problems faced by company managers and provide ideas, inspiration and viable solutions.
business doctor
I diagnose the problem, develop a solution, supervise the implementation.
director on an hourly basis
I manage an area in a flexible manner, without the need to create a full-time position, as an external expert or interim manager.
designer and good tailor
I design bespoke solutions – always tailored to the specific company, situation, possibilities and goals.
project manager
I lead the implementation of change projects – from conception to implementation, individually or with a team.
certified coach and mentor
I support managers in their development in their professional role, building new strength and effective influence on the organization
Business CoachSultant
I partner with managers in building a new attitude and solutions for business development, combining consulting, mentoring and coaching
I work for different industries and am not afraid of new ones. I have completed a number of projects to date in the furniture, flooring, lighting, sports and business trophies, printing and textiles, horticultural as well as transport and logistics industries.
I support owners, CEOs and managers. I understand family businesses and listed companies. I am equally effective in building solutions for large companies and those in the SME sector. I specialise in B2B but also B2C and D2C solutions, always focusing on H2H relationships.
What do I help with?
Business consulting
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Business CoachSulting
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Coaching & Mentoring
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Offer for SMEs
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How do I carry out projects?
01
I carry out a preliminary analysis
02
I set objectives
03
Make a detailed analysis
04
Develop solutions
05
I help to implement them effectively
06
I define ways of measuring effects – KPIs
07
I share knowledge, inspire, train, empower through coachsulting, coaching and mentoring
08
I stay in touch for post support
How do I carry out projects?
01
I carry out a preliminary analysis
02
I set objectives
03
Make a detailed analysis
04
Develop solutions
05
I help to implement them effectively
06
I define ways of measuring effects – KPIs
07
I share knowledge, inspire, train, empower through coachsulting, coaching and mentoring
08
I stay in touch for post support
How do you work with me?
Selected expert projects
FROM SCRATCH
details
Client: family business, service company, employment approx. 100 persons
Industry: Transport and logistics
Channel: B2B
Goal: increase sales, build recognition, enter new markets
Start-up situation: no sales team, no marketing communication, unknown brand
Solutions implemented:
– conducting target group research
– developing a market strategy
– introducing new service offers for new customers
– building a sales team (domestic and export)
– building a marketing function (outsourcing)
– building a target and bonus system
– building brand identity (brand book, website, profiles on FB and LinkedIn)
– running image and sales campaigns
– accounting for results, optimizations, development management
Results:
– clear, recognizable brand
– measurable conversion of activities
– new customer groups
– dynamic increase in sales
360° market
STRATEGY
details
Customer: family-owned, service company with approx. 100 employees
Industry: Transport and logistics
Channel: B2B
Objective: to build a solid foundation to grow the company and sell its services
Start-up situation: no strategy, no sales team, no marketing communication, unknown brand
Solutions implemented:
– conducting an analysis of the industry, potentials of individual target groups
– carry out qualitative research on target groups – needs analysis
– assess the company’s potential and ability to adapt to customer needs
– develop a market strategy
– introduction of new service offers
– implementation of tools to implement the strategy: building a sales team (domestic and export), marketing functions, target and bonus system, development of brand identity
– presentation of the strategy to the team responsible for its implementation
– identification of ambassadors of the strategy and milestones
– implementation of the strategy
– accounting for results and optimisations
Results:
– new service offers generating new sales
– synergy of offers and building a 360° offer
– dynamic increase in sales, entry into new market segments
– creation of a unique offering desired by the market
Export market
ENTRY STRATEGY
details
Client: family-owned, manufacturing and service company, employing approx. 75 people
Sector: Printing and textiles
Channel: B2B
Objective: to expand sales by entering foreign markets
Starting situation: no strategy, no export team, no offer communication tools
Solutions implemented:
– conducting desk research analysis
– development of market strategy
– development of structured communication of offer and value to customers
– building an export sales team
– develop basic offer communication tools (logo book, website, offer brochure, presentation, first trade fair stand)
– development of target and bonus system
– performance accounting, optimization, development management
Results
– a distinctive brand, in line with European communication standards
– professional team ready for action
– scalable sales and performance measurement system
– sales launch
Resolving a conflict with
A DEALER NETWORK
details
Client: family-owned, manufacturing company, approx. 250 employees
Industry: Advertising
Channel: B2B
Goal: Resolve a conflict with a dealer network in Poland and build solutions to build dealer engagement to dynamically grow sales in this key channel
Start-up situation: conflict and declining dealer commitment, lack of tools to bind dealers to the company
Solutions introduced:
– desk research analysis and survey of dealers’ attitudes and needs (in-depth interviews)
– development of a programme of sales tools (B2B and B2C) for dealers
– development of a dealer gratification programme for sales results and brand promotion
– development of a dealer promotion programme
– ceremonial introduction of programmes to the dealer network (gala, awards, programme enrolment)
– satisfaction survey with the changes
Results:
– immediate increase in dealer engagement
– increase in sales and brand promotion in the dealer network
– increase in satisfaction with cooperation with the company
E-COMMERCE SALES
details
Client: family-owned, manufacturing company, approx. 250 employees
Industry: Advertising
Channel: B2C
Objective: to develop sales by entering e-commerce sales
Situation at start-up: bespoke e-shop requiring UX improvements, no launch campaign ready, no conversion measurement tools
Solutions implemented:
– development of guidelines for UX improvements
– building a lead generation and conversion measurement system
– tendering for creative and SEO/SEM agencies
– developing an on-line campaign to promote the brand and e-commerce (creative, You Tube, FB, Linkedin, other channels)
– launch of e-store, regular conversion measurement and lead management
Results:
– increase in You Tube Brand Lift brand recognition after 1 month of campaign – +22%
– 72,000 ad clicks in the first month of the campaign
– establishment of a lead management team
– launch of e-commerce sales
Company launch in STRATEGIC MARKET
details
Client: family-owned, manufacturing company, approx. 250 employees
Industry: advertising
Channel: B2B and B2C
Goal: building sales on the German market
Start-up situation: occasional, passive sales in this market
Solutions introduced:
– conduct a tender for research agencies
– conduct target group research (in-depth interviews)
– developing a market strategy
– tendering for creative and on-line marketing agencies
– developing a marketing communication strategy
– development of sales tools
Results:
– readiness to kick off
Development of first offer and MARKET COMMUNICATION
details
Client: family-owned, manufacturing company, 2 employees
Industry: lighting
Channel: B2C
Objective: to develop a market offer and define distribution channels
Starting situation: offer not catalogued, lack of basic offer communication tools
Solutions implemented:
– analysis of the company’s production capabilities
– creation of an offer
– development of basic offer communication tools (website, FB profile, brochure, price list)
– hiring a first trader
– development of a micro-system for accounting for results
Results:
– clear brand image and offer
– launch of sales through new distribution channels
Website that
GENERATES SALES
details
Client: family-owned, service company with approx. 100 employees
Industry: Transport and logistics
Channel: B2B
Objective: to develop sales through lead generation from online communication
Start-up situation: static website that does not generate leads, no social media profiles
Solutions implemented:
– research into the expectations of the target group with regard to communication
– building a website according to customer expectations – simple, factual
– inserting CTAs and conversion tools on every subpage
– offer to order a free service as a CTA
– educational publications to download as CTAs
– full traffic analytics
– communication dedicated to customer groups
– scaling communication according to the group
Results:
-
website as a passive customer acquisition tool
-
increase in sales
-
increased brand and offer awareness
Building a product
MANAGEMENT SYSTEM
details
Client: listed company, more than 1,500 employees
Industry: Construction
Channel: B2B
Objective: dynamic sales development in many foreign markets, optimization of sales through a network of many local teams
Situation at start: no product management system, no dedicated product manager, no needs research, no implementation programme, no collaboration to optimize the offering internationally
Solutions implemented:
– creation of dedicated product manager positions
– development of a process for researching needs and implementing new products
– development of a product life cycle management process
– development of interdisciplinary communication in the process
– development of a product training programme
– development of a performance monitoring system
Results:
– creation of a platform for sharing information and deciding on optimal products
– increased awareness to better promote products
– increased satisfaction and motivation in sales
– increased efficiency of the product portfolio