Management, sales and marketing is my specialisation – locally and internationally.

New markets, a new strategy, a new offer, a new team, new tools – these are the areas I strengthen, repair or build in companies from scratch.

I do this alone or in a team, with other experts I invite to the task.

Transforming a company to give it a new market direction?
Resolving conflicts that inhibit growth?
Building teams and tools to open the wings of the organisation?

These are also tasks that I conduct in and for companies.

Welcome!

Management, sales and marketing is my specialisation – locally and internationally.

New markets, a new strategy, a new offer, a new team, new tools – these are the areas I strengthen, repair or build in companies from scratch.

I do this alone or in a team, with other experts I invite to the task.

Transforming a company to give it a new market direction?
Resolving conflicts that inhibit growth?
Building teams and tools to open the wings of the organisation?

These are also tasks that I conduct in and for companies.

I support companies in their development by taking on
the role of:

external expert

I provide relevant, field-tested expertise.

management advisor

I consult the problems faced by company managers and provide ideas, inspiration and viable solutions.

business doctor

I diagnose the problem, develop a solution, supervise the implementation.

director on an hourly basis

I manage an area in a flexible manner, without the need to create a full-time position, as an external expert or interim manager.

designer and good tailor

I design bespoke solutions – always tailored to the specific company, situation, possibilities and goals.

project manager

I lead the implementation of change projects – from conception to implementation, individually or with a team.

certified coach and mentor

I support managers in their development in their professional role, building new strength and effective influence on the organization

Business CoachSultant

I partner with managers in building a new attitude and solutions for business development, combining consulting, mentoring and coaching

I work for different industries and am not afraid of new ones. I have completed a number of projects to date in the furniture, flooring, lighting, sports and business trophies, printing and textiles, horticultural as well as transport and logistics industries.

I support owners, CEOs and managers. I understand family businesses and listed companies. I am equally effective in building solutions for large companies and those in the SME sector. I specialise in B2B but also B2C and D2C solutions, always focusing on H2H relationships.

What do I help with? 

Business consulting

see more 

Business CoachSulting

see more 

Coaching & Mentoring

see more 

Offer for SMEs

see more 

How do I carry out projects?  

01

I carry out a preliminary analysis

02

I set objectives

03

Make a detailed analysis

04

Develop solutions

05

I help to implement them effectively

06

I define ways of measuring effects – KPIs

07

I share knowledge, inspire, train, empower through coachsulting, coaching and mentoring

08

I stay in touch for post support

How do I carry out projects?  

01

I carry out a preliminary analysis

02

I set objectives

03

Make a detailed analysis

04

Develop solutions

05

I help to implement them effectively

06

I define ways of measuring effects – KPIs

07

I share knowledge, inspire, train, empower through coachsulting, coaching and mentoring

08

I stay in touch for post support

How do you work with me? 

I met Elzbieta in April 2017 and asked her to develop and implement a communication strategy with the Partner network.
Elzbieta started by reviewing our company, interviewing employees and key customers. She quickly proposed actions to structure the distribution strategy. 

Elzbieta is a real top expert in B2B sales, including with a specialization in foreign markets. We had the opportunity to work together for several months, which resulted in Elzbieta laying a solid foundation for foreign expansion. Elzbieta's additional strength is her good knowledge of internet marketing.

With a pure heart, I recommend Elżbieta Szydłowska as an outstanding specialist in foreign sales management. Highly competent and experienced in setting up sales processes and actively winning contractors from foreign markets. Strong management skills, team-building and the creation of appropriate sales structures.

more

She created clear rules for Partners by dividing them into four statuses and creating a set of benefits for each status.

The whole strategy was announced at a gala where we invited all key clients. The reception was very good. The clear rules increased Partners' trust in our company and their loyalty increased. This produced significant sales results in 2018 and will pay off for many years to come.

She then set about a marketing communications strategy aimed at increasing our brand recognition and generating traffic to www.tryumf.com. She carried out a number of web and social media activities resulting in an increase in the number of hits to our website to tens of thousands.

Elzbieta is a very hard-working person and has a wealth of knowledge and experience. She plans for the long term and consistently ensures that the plan is realized. Because of her experience, her ideas are effective.

She also develops the skills of those working with her from within the company.
During the entire period of cooperation, I was reassured that the area she was responsible for was being managed professionally.

The measures she has introduced in our company have resulted in increased revenue. The organisational culture in the marketing and sales departments has also changed.

I would definitely recommend cooperation with Elzbieta to those who are not afraid of changes and are ready to implement them in their organizations.

Paweł Piotrowski, Owner and President at Tryumf Ltd.

Paweł Frieske, Owner at ReflectGroup.pl

Szymon Frieske, Owner at Reflect Group

It has been a true pleasure to work with Ella as her energy and dedication are contagious! She is very engaged, knowledgeable and curious and disposes of an incredible drive and initiative in being both, a problem solver and strategic thinker. Even more important.. she is authentic , trustful and loyal. Something very valuable that I deeply appreciated was that she is a very good listener, always open to feedback.

Elzbieta Szydlowska is a manager I can honestly totally recommend. I worked with Elzbieta for many years and it was always fully professional but fun at the same time.
This is because of the enormous engagement and dedication from Elzbieta’s side. She was always 100% engaged, really living her job and putting all efforts and strengths behind it.

There are some people you meet and immediately know that it will be a successful cooperation. Elzbieta inspired my trust from the very beginning - always well-prepared, operating in concrete terms, looking at challenges from a broad perspective, analyzing all variables, inquisitive and able to analyze clients' needs.

more

I am glad I had the opportunity to work with her on some important and complex projects over the past years. Despite the fact that she started her challenge at the start of COVID she has quickly proven herself to have been an incredible asset to the Aluprof team.

Don’t have any doubt as she is definitely a great manager. Hopefully our ways will cross again in the future.

more

The ability to motivate herself is huge and gives a natural edge in motivating her subordinates. Another big point is creativity. Elzbieta was always assuming the disruptive role in creative teams, looking for new ideas, questioning stereotypes, inventing new approaches.

She played an significant role in all NSG projects like new brands, new products, marketing campaigns, etc. As a team leader Elzbieta was always quite strict and demanding but always with natural authority. Easy in cooperation and communication she was able to be equal member in international projects, negotiations, etc.

Elzbieta has a strong character and assertive personality. She is a natural leader and a professional manager. It was a great experience working together and I also learned a lot from her.

more

All these qualities make a project undertaken by Elzbieta doomed to success:)

It is also worth noting that Elzbieta is a person of high personal culture and communication skills, which allows her to create good and long-lasting relationships with the team, its clients and partners, based on respect, trust and mutual honesty.

Emmanuel Gregoire, Managing Director at Aluprof, Belgium

Roman Przybylski, CCO and Board Member at Nowy Styl Group

Marta Hernik, Managing Director, Poland Business Run Foundation

I had the pleasure of working with Elzbieta for over 3 years. Elzbieta is a high-class specialist in the areas of sales and marketing. She is very demanding both towards her colleagues and herself. Cooperation with Elzbieta has always been smooth and at the highest level of professionalism.

Elżbieta Szydłowska is highly professional person to deal with the projects. During everyday cooperation she is totally focused on relationships and good atmosphere. Her attitude to challenges confirms her professional approach and orientation for win-win solution. The cooperation with Elzbieta is more than pleasure and I am happy to give that recommendation.

I have as customer been cooperated with Elzbieta for several years and it have always been a pleasure. We have been able too find solutions for both parts and develop the cooperation. She have capability to se things from customer side and always with good knowledge about general market situation.

more

Elzbieta's knowledge and competences allowed us to build up the sales department, develop the company's offer and, above all, create effective marketing communication, which enabled the company to "come out of the shadows".

We have worked together with Elzbieta on many projects and she has always shown initiative and high creativity. I am very impressed with Elzbieta's business experience. I appreciated the fact that even the tough conversations we had were always substantive and without unnecessary emotions. I would recommend working with Elzbieta to anyone who needs to improve their sales and build tools for effective marketing.

more

She have in the period by Baltic Wood as Sales Director and member of the board been building an effective strategy for sales and marketing. This efficiency have been working from her self down through her organization with a punctuality on return answer and service in top.

I can only give Elzbieta the best recommendation.

Maciej Winiarski, Logistics Director at KMC-Services sp. z o.o.

Aldona Domagalska, Global Category Manager at T-Mobile Poland

Leon Clausen, Purchasing Director at Moland Bygevarer a/s, Denmark

I am pleased to recommend Elżbieta Szydłowska for any top positions in marketing or sales field. For seven years Elżbieta was my direct supervisor and we have worked closely on several key projects and I have got to know her very well during this time. She is bright, dedicated and hard working person, focused on her professional responsibilities.

I had the pleasure of working with Elżbieta on developing exports in a trading and production company. I was impressed by her knowledge and expertise in the area of international B2B trade as well as her organisational skills. A combination of humor and empathy was a big plus.

Elzbieta is a dynamic Director who is not only a great leader but also the best Sales Professional, I have ever met. I’m very impressed by her particular ability in forward thinking and ability with problem solving.

more

She has an excellent written and verbal communication skills, both in Polish and English languages, is extremely well organized, can work independently and is able to effectively multi-task to ensure that all the projects in which she is involved or responsible for, are always completed on time and with great success. She is very supporting towards co-workers and clients, having excellent rapports with them, always establishing great social and professional relations with them.

Elzbieta is a very positive person with great leadership skills, always open to new challenges and full of innovative marketing and sales ideas. She would be an asset to any employer and I recommend her for any endeavor she chooses to pursue.

more

Her positive attitude, business commitment and excellent leadership qualities are always applied in whatever she does, which is much appreciated by all colleagues. I’m glad to be a part of her team and had a chance to learn a lot from her.

Magdalena Marek, Commercial Director and Member of the Management Board at Baltic Wood S.A.

Dawid Borowiak, Key Account Manager, Reflect Group

Beata Paprocka, Export Manager at KMC-Services

I met Elzbieta in April 2017 and asked her to develop and implement a communication strategy with the Partner network.
Elzbieta started by reviewing our company, interviewing employees and key customers. She quickly proposed actions to structure the distribution strategy. 

more

She created clear rules for Partners by dividing them into four statuses and creating a set of benefits for each status.

The whole strategy was announced at a gala where we invited all key clients. The reception was very good. The clear rules increased Partners' trust in our company and their loyalty increased. This produced significant sales results in 2018 and will pay off for many years to come.

She then set about a marketing communications strategy aimed at increasing our brand recognition and generating traffic to www.tryumf.com. She carried out a number of web and social media activities resulting in an increase in the number of hits to our website to tens of thousands.

Elzbieta is a very hard-working person and has a wealth of knowledge and experience. She plans for the long term and consistently ensures that the plan is realized. Because of her experience, her ideas are effective.

She also develops the skills of those working with her from within the company.
During the entire period of cooperation, I was reassured that the area she was responsible for was being managed professionally.

The measures she has introduced in our company have resulted in increased revenue. The organisational culture in the marketing and sales departments has also changed.

I would definitely recommend cooperation with Elzbieta to those who are not afraid of changes and are ready to implement them in their organizations.

Paweł Piotrowski, Owner and President at Tryumf Ltd.

Elzbieta is a real top expert in B2B sales, including with a specialization in foreign markets. We had the opportunity to work together for several months, which resulted in Elzbieta laying a solid foundation for foreign expansion. Elzbieta's additional strength is her good knowledge of internet marketing.

Paweł Frieske, Owner at ReflectGroup.pl

With a pure heart, I recommend Elżbieta Szydłowska as an outstanding specialist in foreign sales management. Highly competent and experienced in setting up sales processes and actively winning contractors from foreign markets. Strong management skills, team-building and the creation of appropriate sales structures.

Szymon Frieske, Owner at Reflect Group

It has been a true pleasure to work with Ella as her energy and dedication are contagious! She is very engaged, knowledgeable and curious and disposes of an incredible drive and initiative in being both, a problem solver and strategic thinker. Even more important.. she is authentic , trustful and loyal. Something very valuable that I deeply appreciated was that she is a very good listener, always open to feedback.

more

I am glad I had the opportunity to work with her on some important and complex projects over the past years. Despite the fact that she started her challenge at the start of COVID she has quickly proven herself to have been an incredible asset to the Aluprof team.

Don’t have any doubt as she is definitely a great manager. Hopefully our ways will cross again in the future.

Emmanuel Gregoire, Managing Director at Aluprof, Belgium

Elzbieta Szydlowska is a manager I can honestly totally recommend. I worked with Elzbieta for many years and it was always fully professional but fun at the same time.
This is because of the enormous engagement and dedication from Elzbieta’s side. She was always 100% engaged, really living her job and putting all efforts and strengths behind it.

more

The ability to motivate herself is huge and gives a natural edge in motivating her subordinates. Another big point is creativity. Elzbieta was always assuming the disruptive role in creative teams, looking for new ideas, questioning stereotypes, inventing new approaches. She played an significant role in all NSG projects like new brands, new products, marketing campaigns, etc. As a team leader Elzbieta was always quite strict and demanding but always with natural authority. Easy in cooperation and communication she was able to be equal member in international projects, negotiations, etc. Elzbieta has a strong character and assertive personality. She is a natural leader and a professional manager. It was a great experience working together and I also learned a lot from her.

Roman Przybylski, CCO and Board Member at Nowy Styl Group

There are some people you meet and immediately know that it will be a successful cooperation. Elzbieta inspired my trust from the very beginning - always well-prepared, operating in concrete terms, looking at challenges from a broad perspective, analyzing all variables, inquisitive and able to analyze clients' needs.

more

All these qualities make a project undertaken by Elzbieta doomed to success:)
It is also worth noting that Elzbieta is a person of high personal culture and communication skills, which allows her to create good and long-lasting relationships with the team, its clients and partners, based on respect, trust and mutual honesty.

Marta Hernik, Managing Director, Poland Business Run Foundation

I had the pleasure of working with Elzbieta for over 3 years. Elzbieta is a high-class specialist in the areas of sales and marketing. She is very demanding both towards her colleagues and herself. Cooperation with Elzbieta has always been smooth and at the highest level of professionalism.

more

Elzbieta's knowledge and competences allowed us to build up the sales department, develop the company's offer and, above all, create effective marketing communication, which enabled the company to "come out of the shadows".

We have worked together with Elzbieta on many projects and she has always shown initiative and high creativity. I am very impressed with Elzbieta's business experience. I appreciated the fact that even the tough conversations we had were always substantive and without unnecessary emotions. I would recommend working with Elzbieta to anyone who needs to improve their sales and build tools for effective marketing.

Maciej Winiarski, Logistics Director at KMC-Services sp. z o.o.

Elżbieta Szydłowska is highly professional person to deal with the projects. During everyday cooperation she is totally focused on relationships and good atmosphere. Her attitude to challenges confirms her professional approach and orientation for win-win solution. The cooperation with Elzbieta is more than pleasure and I am happy to give that recommendation.

Aldona Domagalska, Global Category Manager at T-Mobile Poland

 

I have as customer been cooperated with Elzbieta for several years and it have always been a pleasure. We have been able too find solutions for both parts and develop the cooperation. She have capability to se things from customer side and always with good knowledge about general market situation.

more

She have in the period by Baltic Wood as Sales Director and member of the board been building an effective strategy for sales and marketing. This efficiency have been working from her self down through her organization with a punctuality on return answer and service in top.

I can only give Elzbieta the best recommendation.

Leon Clausen, Purchasing Director at Moland Bygevarer a/s, Denmark

I am pleased to recommend Elżbieta Szydłowska for any top positions in marketing or sales field. For seven years Elżbieta was my direct supervisor and we have worked closely on several key projects and I have got to know her very well during this time. She is bright, dedicated and hard working person, focused on her professional responsibilities.

more

She has an excellent written and verbal communication skills, both in Polish and English languages, is extremely well organized, can work independently and is able to effectively multi-task to ensure that all the projects in which she is involved or responsible for, are always completed on time and with great success. She is very supporting towards co-workers and clients, having excellent rapports with them, always establishing great social and professional relations with them.

Elzbieta is a very positive person with great leadership skills, always open to new challenges and full of innovative marketing and sales ideas. She would be an asset to any employer and I recommend her for any endeavor she chooses to pursue.

Magdalena Marek, Commercial Director and Member of the Management Board at Baltic Wood S.A.

I had the pleasure of working with Elżbieta on developing exports in a trading and production company. I was impressed by her knowledge and expertise in the area of international B2B trade as well as her organisational skills. A combination of humor and empathy was a big plus.

Dawid Borowiak, Key Account Manager, Reflect Group

 

Elzbieta is a dynamic Director who is not only a great leader but also the best Sales Professional, I have ever met. I’m very impressed by her particular ability in forward thinking and ability with problem solving.

more

Her positive attitude, business commitment and excellent leadership qualities are always applied in whatever she does, which is much appreciated by all colleagues. I’m glad to be a part of her team and had a chance to learn a lot from her.

Beata Paprocka, Export Manager at KMC-Services

Selected expert projects 

Sales area
FROM SCRATCH
details

Client: family business, service company, employment approx. 100 persons

Industry: Transport and logistics

Channel: B2B

Goal: increase sales, build recognition, enter new markets

Start-up situation: no sales team, no marketing communication, unknown brand

Solutions implemented:

– conducting target group research

– developing a market strategy

– introducing new service offers for new customers

– building a sales team (domestic and export)

– building a marketing function (outsourcing)

– building a target and bonus system

– building brand identity (brand book, website, profiles on FB and LinkedIn)

– running image and sales campaigns

– accounting for results, optimizations, development management

Results:

– clear, recognizable brand

– measurable conversion of activities

– new customer groups

– dynamic increase in sales

360° market
STRATEGY

details

Customer: family-owned, service company with approx. 100 employees

Industry: Transport and logistics

Channel: B2B

Objective: to build a solid foundation to grow the company and sell its services

Start-up situation: no strategy, no sales team, no marketing communication, unknown brand

Solutions implemented:

– conducting an analysis of the industry, potentials of individual target groups

– carry out qualitative research on target groups – needs analysis

– assess the company’s potential and ability to adapt to customer needs

– develop a market strategy

– introduction of new service offers

– implementation of tools to implement the strategy: building a sales team (domestic and export), marketing functions, target and bonus system, development of brand identity

– presentation of the strategy to the team responsible for its implementation

– identification of ambassadors of the strategy and milestones

– implementation of the strategy

– accounting for results and optimisations

Results:

– new service offers generating new sales

– synergy of offers and building a 360° offer

– dynamic increase in sales, entry into new market segments

– creation of a unique offering desired by the market

Export market
ENTRY STRATEGY

details

Client: family-owned, manufacturing and service company, employing approx. 75 people

Sector: Printing and textiles

Channel: B2B

Objective: to expand sales by entering foreign markets

Starting situation: no strategy, no export team, no offer communication tools

Solutions implemented:

– conducting desk research analysis

– development of market strategy

– development of structured communication of offer and value to customers

– building an export sales team

– develop basic offer communication tools (logo book, website, offer brochure, presentation, first trade fair stand)

– development of target and bonus system

– performance accounting, optimization, development management

Results

– a distinctive brand, in line with European communication standards

– professional team ready for action

– scalable sales and performance measurement system

– sales launch

Resolving a conflict with
A DEALER NETWORK

details

Client: family-owned, manufacturing company, approx. 250 employees

Industry: Advertising

Channel: B2B

Goal: Resolve a conflict with a dealer network in Poland and build solutions to build dealer engagement to dynamically grow sales in this key channel

Start-up situation: conflict and declining dealer commitment, lack of tools to bind dealers to the company

Solutions introduced:

– desk research analysis and survey of dealers’ attitudes and needs (in-depth interviews)

– development of a programme of sales tools (B2B and B2C) for dealers

– development of a dealer gratification programme for sales results and brand promotion

– development of a dealer promotion programme

– ceremonial introduction of programmes to the dealer network (gala, awards, programme enrolment)

– satisfaction survey with the changes

Results:

– immediate increase in dealer engagement

– increase in sales and brand promotion in the dealer network

– increase in satisfaction with cooperation with the company

Introduction of
E-COMMERCE SALES
details

Client: family-owned, manufacturing company, approx. 250 employees

Industry: Advertising

Channel: B2C

Objective: to develop sales by entering e-commerce sales

Situation at start-up: bespoke e-shop requiring UX improvements, no launch campaign ready, no conversion measurement tools

Solutions implemented:

– development of guidelines for UX improvements

– building a lead generation and conversion measurement system

– tendering for creative and SEO/SEM agencies

– developing an on-line campaign to promote the brand and e-commerce (creative, You Tube, FB, Linkedin, other channels)

– launch of e-store, regular conversion measurement and lead management

Results:

– increase in You Tube Brand Lift brand recognition after 1 month of campaign – +22%

– 72,000 ad clicks in the first month of the campaign

– establishment of a lead management team

– launch of e-commerce sales

Company launch in STRATEGIC MARKET

details

Client: family-owned, manufacturing company, approx. 250 employees

Industry: advertising

Channel: B2B and B2C

Goal: building sales on the German market

Start-up situation: occasional, passive sales in this market

Solutions introduced:

– conduct a tender for research agencies

– conduct target group research (in-depth interviews)

– developing a market strategy

– tendering for creative and on-line marketing agencies

– developing a marketing communication strategy

– development of sales tools

Results:

– readiness to kick off

Development of first offer and MARKET COMMUNICATION

details

Client: family-owned, manufacturing company, 2 employees

Industry: lighting

Channel: B2C

Objective: to develop a market offer and define distribution channels

Starting situation: offer not catalogued, lack of basic offer communication tools

Solutions implemented:

– analysis of the company’s production capabilities

– creation of an offer

– development of basic offer communication tools (website, FB profile, brochure, price list)

– hiring a first trader

– development of a micro-system for accounting for results

Results:

– clear brand image and offer

– launch of sales through new distribution channels

Website that
GENERATES SALES

details

Client: family-owned, service company with approx. 100 employees

Industry: Transport and logistics

Channel: B2B

Objective: to develop sales through lead generation from online communication

Start-up situation: static website that does not generate leads, no social media profiles

Solutions implemented:

– research into the expectations of the target group with regard to communication

– building a website according to customer expectations – simple, factual

– inserting CTAs and conversion tools on every subpage

– offer to order a free service as a CTA

– educational publications to download as CTAs

– full traffic analytics

– communication dedicated to customer groups

– scaling communication according to the group

Results:

  • website as a passive customer acquisition tool

  • increase in sales

  • increased brand and offer awareness

Building a product
MANAGEMENT SYSTEM 

details

Client: listed company, more than 1,500 employees

Industry: Construction

Channel: B2B

Objective: dynamic sales development in many foreign markets, optimization of sales through a network of many local teams

Situation at start: no product management system, no dedicated product manager, no needs research, no implementation programme, no collaboration to optimize the offering internationally

Solutions implemented:

– creation of dedicated product manager positions

– development of a process for researching needs and implementing new products

– development of a product life cycle management process

– development of interdisciplinary communication in the process

– development of a product training programme

– development of a performance monitoring system

Results:

– creation of a platform for sharing information and deciding on optimal products

– increased awareness to better promote products

– increased satisfaction and motivation in sales

– increased efficiency of the product portfolio

Let’s talk about 
your business.

Make an appointment for a free consultation